26, one week before many people set New Year’s resolutions for healthier diets.īlue Apron’s stock hit a record low of 65 cents a share around the time the partnership was announced.
The new meal kits-which include recipes like Crispy Baked Chicken, Garlic Shrimp, and Sweet Potato Chile-became available on Dec.
21, when the company announced it would partner with Weight Watchers, which now goes by the name WW Inc., to deliver meal kits based on WW Freestyle recipes. The rebound in Blue Apron’s stock began on Dec. That level not only carries a symbolic meaning for investors-below it, an issue is considered a penny stock, a designation that deters some shareholders-but the New York Stock Exchange will often delist stocks that trade below $1 a share for more than 30 days. Blue Apron’s stock surged 22% Friday, rising back above the $1 a share level for the first time since Dec.
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